Private Branding option of PrintWire is the solution for Print Vendors for their customers for whom they are "sole vendors". Private Branding powers the web site of a print vendor with the power of PrintWire.

Print Vendor’s customers log-on to the Printer’s web site and follow to the link for "On-line RFQ System". The job hereon is taken care of by the PrintWire. The customer can create, modify, and submit RFQs as in "Classic" PrintWire, with the only difference that he can do so for only this Print Vendor. The Print Vendor receives and responds to the RFQs in the same way as in PrintWire. The buying customer can accept or reject the quote, and this information is passed back to the Print Vendor.

The subscription to this service is independent to the subscription to the "Classic" PrintWire, though subscribing to both the services gives a cost benefit to the Print Vendor.

PrintWire "Classic" and PrintWire "Private Banding" complement each other. Each of these services targets a different kind of customer. While PrintWire enables a Print Vendor to participate in the bidding process for major Print Buyers, Private Branding services to the Print Vendors 'dedicated' customers.